Based on your request

Brussels EU District or Your office (in Europe)

Mr. András BANETH
Prof. Alberto ALEMANNO
Guest speakers from the EP & Diplomats

12 Participants

Contact us for an offer

EU Public Affairs Communication for Scientists

Effective EU Public Affairs Communication for Scientists


Welcome dinner

19:00 – 21:00
Welcome dinner for the course participants
• Special Guest: Senior diplomat from an EU Representation

Training day

09:00 – 9:10
Welcome & One-Minute Introduction by Each Participant
• The introduction is the first (informal) exercise on presenting information in a concise manner

09:10 – 10:45
EU communication with Impact: 7 principles (and 5 mistakes)
Speaker: András Baneth, Director of the European Training Academy
• EU institutions & their ‘corporate culture’
• EU interest representation: 50% communication
• Why do even false or biased messages, videos, information and ideas spread?
• What are the 7 common elements in all these messages?
• The “curse of knowledge” and 4 other mistakes to avoid with the European Commission and Parliament
• The framework to make your complex communication work for non-expert policy makers

10:45 – 11:00
Coffee break

11:00 – 11:45
How to Write a Position Paper to EU Officials that They Will Remember
Speaker: András Baneth
• Based on a background briefing, participants draft a 1-page position paper
• This is done according to the methods and principles discussed earlier
• Each group presents its summary and mutual feedback is given

11:45 – 12:15
Effective Emails to EU Officials
Speaker: András Baneth
• Interactive exercise to analyse and rephrase 1 or 2 emails to a public official
• How to re-phrase scientific language into EU policy-oriented message
• General mistakes to avoid

12:15 – 13:45

13:45 – 14:45
EU Public Affairs and Lobbying: Why Communication Matters – What does a Member of the European Parliament think?
Special Guest: Senior Advisor or Member of the European Parliament
• Key factors to consider when dealing with EU affairs
• What policy makers want (but rarely get)
• Science-to-Policy translators needed
• Understanding the target audience: National, EP, Commission, NGOs
• Case study of ‘what to avoid’
• Q&A

14:45 – 16:00
Convince the Conference: Simulation Exercise (part 1)
Special Guest: Prof. Alberto Alemanno, Editor-in-chief, European Journal of Risk Regulation, HEC Paris
• Based on a briefing, participants represent 5 different stakeholders (Industry, NGO…), role-play simulation

16:00 – 16:15
Coffee break

16:15 – 17:00
Convince the Conference: Simulation Exercise (part 2)
• Groups evaluate each other based on the arguments, presentation impact and other factors

17:00 – 17:20
Final conclusions, Award of the Course Certificate


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